As a locksmith, your website often gives customers the first impression of your business. And, most importantly, your service partially belongs to the emergency services category. Most customers look for local services when they need immediate response.
A report revealed that 98% of consumers used the Internet to find information about local businesses. A professionally designed website can set apart your locksmith brand in the local market.
However, you must be cautious about some website design mistakes, as they can make your website look unprofessional.
Here are some common locksmith web design mistakes you must avoid at any cost!
Mistakes That Make Locksmith Web Design Looks Unprofessional
Using improper Template
Most small and local businesses run design websites on Templates. As a professional locksmith web design services provider, we have used the same formula once in a while. But with time, we started noticing how generic Templates fail to boost brand awareness.
You will have to be cautious about using the Template correctly. There is nothing wrong with using a Template, but make sure the design is customized and aligned with your brand image. Otherwise, building an owned media that genuinely belongs to yours will be meaningless.
Using Stock Photos
Using stock photos or low-resolution images can make your website feel generic. And, to be honest, if your locksmith website fails to build a unique connection with the audience, that means it looks unprofessional.
So, avoid using stock photos or low-quality images. Instead, use real photos that introduce your brand to customers and help build credibility. Also, showcase your team, equipment, storefront, or team outing, as these will create authentic visuals.
Too Many Identical Calls to Action (CTA)
Another mistake we found on locksmith websites is the use of multiple identical CTAs on the same page. This makes the audience feel either overwhelmed or confused.
So, make sure your one web page includes only one to two CTAs. This also looks very distinctive and should convey a different message for actions.
Improper Balance between Alignment and Spacing
Improper balance between alignment and spacing is an issue in locksmith design. Designing white space is a skill. A good rule of thumb is to organize related elements into a group and leave sufficient spacing around them. Make sure the layout looks clean and readable
Lack of Intuitive Navigation
Confusing menus or a lack of structure can frustrate users. They will delay finding the information, such as service details, contact details, etc., they are looking for, and as a result, they will leave your site quickly.
So, make sure your website design has intuitive navigation. Include clear menu labels for core information like contact, services, about us, or other relevant details. The aim is to make the website easy to access.
Using Heavy Web Design
Are you still using heavy web design with gradients and shadow effects? It is already outdated. Flat design is much better than this when it comes to designing a locksmith website.
In conclusion, as a locksmith web design services provider, we see that the above-mentioned points are crucial mistakes. If you continue to ignore them, your business will suffer!
